2018 AAF - National Student Advertising Competition
Role: Copywriter, Promotions Director
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District 10 - Sixth Place, Best Presentation
Lubbock AAF - Gold Addy Award
Client: Ocean Spray, NSAC -AAF
The Challenge: Develop a marketing campaign that drives relevancy of the Ocean Spray brand for Millennials across both food and beverages.
Target Audience: Ocean Spray over indexes amongst the 40+ consumer segment but has the desire to appeal to a younger, Millennial target (approximately 24-35 years old).
