2021 AAF - National Student Advertising Competition
Role: Account Executive, Copywriter
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District 10 - Third Place, Best Creative
Lubbock AAF - Gold Addy Award
Client: Tinder, NSAC -AAF
Primary Objective: Build brand love by supporting Tinder’s overarching brand objective -- “On Tinder, you jump into a dating world where anything is possible.” -- specifically targeting 18-19 YOs in the US.
Secondary Objective: Attributable growth (new registrations & reactivations) from user intent to join Tinder for the first time. All plans should include a full funnel approach with a focus on strategic brand marketing elements to increase positive brand sentiment and consideration. As a secondary element, consider including tactical activations to increase app downloads and registrations (ie. creating a Tinder account).
Target Audience: 18 - 19 year-olds, Male & Female
