2020 AAF - National Student Advertising Competition
Role: Copywriter
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District 10 - Second Place, Best Media Plan
Lubbock AAF - Gold Addy Award
Client: Adobe, NSAC -AAF
Objective: The Adobe Experience Cloud for Advertising combines all the power of Adobe's ad tech solutions (Audience Manager, Analytics Cloud, and Advertising Cloud) into one all-encompassing solution. Adobe tasked us with building an awareness campaign that reaches some of the hardest consumers to convince: advertisers.
The primary goal of this campaign is to raise awareness of Adobe as the leading, independent ad tech provider with our target audience: companies and agencies spending $1M+ annually on digital advertising.
Target Audience: Frontrunner: A leader who strives to exceed expectations and is determined to leave an impact on the industry. These individuals are typically within the roles of C-Suite Executives, High-Level Management, Planners, or Buyers and are involved in the buying process for new company-wide software.
Strategy: Primary and secondary research states that business professionals resonate best with B2B advertisements that are relatable, visually appealing, and provide relevant product information. Emotional appeals will be used to capture FrontRunners’ attention and intrigue them to learn more about the ad tech product.
Executions will feature professionals and their empowering stories of success. The ads will present the Adobe Experience Cloud for Advertising as the perfect partner to maximize their drive for meaningful achievement.
Creative Executions
Digital Display
Print
Video