2019 AAF - National Student Advertising Competition
Roles: Copywriter, Promotions Director
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District 10 - Third Place, Best Media Plan
Lubbock AAF - Gold Addy Award
Client: Wienerschnitzel, NSAC -AAF
The Challenge: Instead of another marketing campaign to bring customers to a business, Wienerschnitzel tasked us with eliminating misconceptions and increasing positive associations surrounding a product everyone is familiar with—the hot dog.
Campaign Objective: The objective of this campaign is to elevate the image of the hot dog and increase primary demand. This would result in an increase in the consumption of hot dogs through all distribution points including restaurants, grocery stores, etc.
Target Audience: Trendfluencers: Individuals who use their "posting power" for good; the first to share and document their adventures creating serious follower FOMO.
insert vieo spots here
